Wednesday, October 13, 2010

So there's no secret...

One of the most profound things that I have learned in CreComm thus far is that editing is a skill that anyone can be good at. No, seriously.

As it turns out, my poor editing skills are a result of poor time management and laziness. (Huh, who knew?!)

Good editing, whether it's print, video, audio, or any other form, is a time commitment. (Going over the piece of work a number of times with a metaphoric fine-toothed comb.) Yes, it may take longer to produce your work, but the quality results will be evident.

This is something that I need to work on.

1 comment:

  1. Hi - I disagree.

    Good editing is far more than time commitment. When you're good at it, it's not even that time consuming.

    Good editing means understanding a number of factors—audience, tone, storytelling, visceral impact, marketing—and knowing what conveys your message (it stays!) and what doesn't (cut it!).

    I've had great editors, and they push content creators to work to a higher level, bringing those levels of awareness into focus.